Generación Y: El Impacto de los Superconsumidores en el Mercado Actual
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**The Superconsumer Generation: A New Era of Consumption**
A Mall for a New Generation of Consumers
At over a million square meters, and with over 1,200 stores, the Dubai Mall is huge in mall terms. The 750,000 people who visit it every week can find almost any product that meets their demands. Such mega-malls could be seen as a natural home for Generation Y, the biggest-spending and most demanding generation of consumers the world has ever seen.
What is Generation Y?
Generation Y is the name given to the group of people born between the late 1970s and mid-1990s. Their lives have coincided with huge financial changes in the way we spend our money, and members of this group are demonstrating increasingly similar financial behaviors across a range... Continuar leyendo "Generación Y: El Impacto de los Superconsumidores en el Mercado Actual" »
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