Phrasal Verbs en Publicidad: Vocabulario, Medios y Métodos de Advertising en Inglés
Inglés6,4 KB
VOCABULARY
PHRASAL VERBS - ADVERTISING
cash in on - sacar provecho / aprovecharse
hook up - colaborar / conectar
step up - aumentar / intensificar
stand out - resaltar / destacar
pull in - acercarse / atraer
take over - tomar el control
roll out - (launch) lanzar
set up - preparar, montar
follow up - seguir
work out - elaborar
Complete the sentence with the correct phrasal verbs from the previous table.
The company decided to roll out the new product with an expensive advertising campaign.
We need to step up our marketing strategy to attract more customers.
Influencers often hook up with big brands for sponsored content.
The CEO announced plans to set up a new branch in Europe.
The new billboard design really stands out in the crowded city center.
After the successful TV ad, the company managed to pull in thousands of new clients.
The startup was so successful that a larger company decided to take over it.
The brand wants to cash in on the growing interest in sustainable products.
The sales team needs to follow up with potential clients after the product presentation.
The marketing team had to work out a solution to increase engagement on social media.
Advertising Media
billboards / hoarding - vallas / vallas publicitarias
cinema, commercials - anuncios
internet, posters, press, radio, television
Methods of advertising - métodos de publicidad
Advertorials - publireportajes
banner ads, exhibitions,
free samples - muestras gratuitas
leaflets / flyers,
outdoor advertising - publicidad exterior
point-of-sale - puntos de venta
pop-ups, product placement - colocación de productos
sponsorship, viral advertising
endorsement - promoción
EJERCICIO
public stunt - something done to get people's attention
design features - an important, interesting or typical part of something
honda slogan - a short phrase that is easy to remember
poster campaign - a series of actions intended to get a particular result
press coverage - newspaper and magazines
Preguntas Kahoot
Which of the following verbs is related to advertising? run
Which of the following is a method of advertising? pop-ups
What is support or funding for a product that a company wants to promote? sponsorship
Something done to get people's attention is: publicity stunt
If you walk down the street and they give you concrete information about an event or product, they are giving you a __. flyers
This campaign won't _________ (resistirá / aguantará) to criticism. stand up
The company will _______ a new ad campaign next month. both are correct
They are _______ the success of their latest product (sacar provecho). cashing in on
We need to ________ a better marketing strategy (desarrollar). work out
They ______ a new online ad platform (crear / montar). set up
The best commercials air during ________. prime-time
Let's grab a snack during the ___________. commercial break
You _____ wear a seatbelt while driving. must
You ________ bring your own towels; the hotel provides them. don't have to
In the future, we ______ travel to Mars. will be able to
You _____ eat more vegetables for your health. should
You ______ turn off your phone during the exam. must
You ______ turn off your phone during the exam. couldn't
Past Simple
El past simple se usa para hablar de acciones terminadas que ocurrieron en un tiempo definido en el pasado.
"Andrea bought a nice dress last weekend"
Afirmativa
Fórmula: Sujeto + verbo principal en pasado
Paul tried sushi the other day.
Paul probó el sushi el otro día.
Negativa
Fórmula: Sujeto + did not (didn't) + verbo principal
Paul didn't try sushi the other day.
Paul no probó el sushi el otro día.
Interrogativa
Fórmula: Did + sujeto + verbo en infinitivo
Did Paul try sushi the other day?
¿Probó Paul el sushi el otro día?
Present Perfect
Afirmativa
Fórmula: Sujeto + verbo auxiliar to have + participio
Jeanne has found the keys.
Jeanne ha encontrado las llaves.
Negativa
Fórmula: Sujeto + verbo auxiliar to have + not + participio
Jeanne has not found the keys.
Jeanne no ha encontrado las llaves.
Interrogativa
Fórmula: Verbo auxiliar to have + sujeto + participio
Has Jeanne found the keys?
¿Ha encontrado las llaves Jeanne?
Past Simple vs. Present Perfect
El past simple se utiliza para hablar de acciones pasadas ocurridas en un tiempo definido, mientras que el present perfect se utiliza para hablar de acciones ocurridas en un tiempo no definido.
Past simple (tiempo definido): I saw that film yesterday ➡️ Vi esa película ayer.
Present perfect simple (tiempo no definido): I have seen that film ➡️ He visto esa película.