Nuevo Producto de Diseño y Debate sobre el Nuevo Estadio: Claves para el Lanzamiento y la Comunidad

Presentación del nuevo diseño del producto

Hi, everyone. Thanks for coming to this short presentation on our new product design. As you know, we've already redeveloped our 'Adventure' shampoo to make it more modern and appealing. And we've renamed it 'Adventure Tech'. Our market research established the target market as men in the 18-40 age range who like to be outdoors and also like technical gadgets, such as smartwatches, drones and things like that. We needed to create a bottle which appeals to that market. So, today, I'm happy to unveil our new bottle design. As you can see, it's designed to look like a black metal drinking flask, with some digital features printed on it.

I'd like to talk you through the following three points:

• the key features
• sizing
• our timeline for production

Características principales

Firstly, you'll notice it has an ergonomic design. That means it fits smoothly into your hand and can be easily opened and squeezed using one hand. And, it looks like a flask you might use when hiking outdoors. The imitation digital displays are designed to remind the user of other tech devices they may have, such as a smartwatch or smart displays in their home.

Tamaños

I'd now like to tell you about the sizes. It comes in two sizes: the regular size and a small travel size. The travel size is the same type of design - a flask, also with imitation digital displays on the bottle. We were thinking of starting with one and following with the travel-size in a few months, but we've worked hard and both are ready now.

Cronograma de producción

Finally, I'm going to talk to you about our timeline for production. You've probably heard that we're launching in two months. In preparation for that, we're starting the marketing campaign next month. You can see the complete overview of all phases in this Gantt chart.

Resumen

In summary, the bottle's been designed for men who like adventure and technology, and it comes in two sizes. The marketing campaign is starting next month and we're launching the product in two months.

OK. So, any questions? Feel free to also email me for further information in case we run out of time.

Debate sobre el nuevo estadio

So today we're looking at the debate about the planned new stadium. Right, so, the city's football club say their present stadium, in the city centre, isn't big enough (which I must say surprises me, as it's half empty for most matches at the moment). So they've announced their plan to build a much bigger stadium in a quiet neighbourhood five kilometres north of the city centre.

Opiniones a favor

Of course, local shopkeepers are excited about the plans, as business has been difficult recently, and the stadium would bring thousands of people to their shops. Similarly, several big fast food companies have already said they would be keen to open outlets in the area.

Opiniones en contra

But most of the local residents are protesting. They don't want 40,000 people walking past their houses every week or two, which is quite understandable! They're saying things like it wouldn't be safe to park your car on the street when there's a match; and if the two teams didn't like each other, they wouldn't feel safe walking near their own home.

Respuestas del club y del ayuntamiento

So what does the club say? Well, it's told them it will pay for police and security people to keep the streets safe. OK, but what about all the plastic cups and fast-food papers left in the streets after a match? Well, local businesses say they will share the cost of street cleaners with the club. They say that everywhere will be clean one hour after a match, which seems fair, but possibly a little hard to believe.

Finally, what everybody who lives there is saying is that the roads are too small for football match traffic - they're worried they won't be able to drive their cars. So the club says it has plans to build a giant car park on empty land outside the city, with hundreds of special buses. The city bus company says this system works in other cities, and it will work here, although it's not clear what they mean by 'in other cities'.

And the local government? Well, it says that the stadium will create a lot of new jobs, and bring a lot of money into a part of town that, to be honest, is not rich. The football club says it will give money to improve the local schools and hospital, although it hasn't mentioned a specific amount in its plans.

Conclusión

So that's the situation. Now, what do you think?