Advantages and disadvantages

The print media is considered to be one of the most flourishing industries today. This medium is also particularly very popular to reach the target audience for advertisers. The different types of print media give a plethora of options for people to reach a varied bracket of users. So, be it newspapers or magazines, every medium has its particular advantages, a thing which should be considered to be of utmost importance by all advertisers and clients. However, print media also has its own disadvantages. Here, we shall take a quick look at the advantages and disadvantages of print media.

Advantages of Print Media:

• Different types of print media (newspapers and magazines) have a loyal readership. This can be very useful for advertisers as compared to advertising on the Internet.
• If you are targeting a particular geographical area, you can do so with ease through print media. For example, a local newspaper would be a best medium to advertise about a new shopping complex.
• You can choose the size of the advertisement space. This will help you to plan the budget of the expenses to be incurred while advertising.
• Certain forms of print media have a very loyal fans following in terms of readers. This would guarantee you added readership.
• Magazines and newspapers are always in the eye amongst public. Magazines are read for a period of a month, which brings more attention to an advertisement.
• You can even advertise through brochures or leaflets depending upon your target audience. If the information is in detail, a brochure can prove to be an apt option. A leaflet in that case, would be useful for a brief message.

Disadvantages of Print Media:

• The cost incurred can sometimes be expensive considering the medium you choose.
• The shelf life of any particular print medium is limited. Newspapers for example, are amongst the public eye only for a day.
• This medium may not always give you a wide reach. Internet, on the other hand, can target a global audience.
• There is a limitation in terms of the kind of people who may actually read your message. The particular newspaper may not actually be accessible every time to your target group, which means, your message may be missed! The Internet on the other hand, can be accessed from anywhere.
• You may have to plan months in advance to advertise in print media. It does not offer you flexibility when you are faced with a tight deadline.
• Advertisements may get lost in all the clutter of editorial and ads by competitors.

Thus, we can see, there are certain pros and cons of print media. With proper planning, you can opt for the right form to gain maximum coverage and make the best of this medium! Read more about mass media.